Prof. Medler-Liraz Hana
Fields of Research
Hana Medler-Liraz is the Head of the MBA program and the head of services marketing management specialization at the School of Management & Economics, Academic College of Tel-Aviv-Yaffo. She received her PhD from Bar-Ilan University. Her current research focuses on emotions and behavior in organizations and on the dynamics of service delivery, especially the interactions between service providers and their customers.
Medler-Liraz, H. & Seger- Guttmann, T. (2021). The joint effect of flirting and emotional labor on customer service-related outcomes. Journal of Retailing and Consumer Services, 102497.
Seger- Guttmann, T. & Medler-Liraz, H. (2020). Does emotional labor color service actions in customer buying? Journal of Services Marketing, 34 (5), 683-696.
Medler-Liraz, H. (2020). Customer incivility and tipping: the moderating role of agreeableness. Journal of Services Marketing, 34 (7), 955-966.
Yagil, D. & Medler-Liraz, H. (2019). The effect of customer social status and dissatisfaction on service performance. Service Business, 13, 153-169.
Seger, T. & Medler-Liraz, H. (2018). Hospitality Service Employees' Flirting Displays: Emotional Labor or Commercial Friendship?. International Journal of Hospitality Management, 73, 102-107.
Medler-Liraz, H. & Seger, T. (2018). Authentic Emotional Displays, LMX and Emotional Exhaustion. Journal of Leadership and Organizational Studies, 25(1), 76-84.
Yagil, D. & Medler-Liraz, H. (2017). Personally committed to emotional labor: Surface acting, emotional exhaustion and performance among service employees with a strong need to belong. Journal of Occupational Health Psychology, 22(4), 481-491.
Medler-Liraz, H. (2016). The role of service relationships in employees’ and customers’ emotional behavior, and customer related outcomes. Journal of Services Marketing,
Seger, T. & Medler-Liraz, H. (2016). Does Emotional Labor Moderate Customer Participation and Buying? Service Industries Journal, 36(7-8), 356-373